Rob Hoffman

And when they paused them for Black Friday, sales didn't drop.

So ads were not essential here.

And again, the surprising part is YouTube has been 80 to 90% of sales.

And the YouTube launch video has a 10th of the views as the X post, but drove 80% of the sales.

So again, just...

rip some loom videos, put them on YouTube.

You don't have to be super polished.

I have seen YouTube channels that have literally, it's like a loom video with a crappy thumbnail and they're getting tons of customers from it.

So just ship it.

Don't worry about being polished.

That can come later.

Cool.

So that is the signal search strategy.

And we're gonna move on to number six, which is the high ticket ad strategy, which is our final strategy here.

Okay, so this is a company called MailScale.

MailScale, they do something that I've seen a lot of companies do, which is they help B2B firms scale their email outreach with inboxes optimized not to land in the spam.

So I think it basically helps people do cold email.

And so, yeah, their revenue is at 100K of MRR.

And here's the playbook is if you are like, I want to just rip ads.

I don't want to create content.