Rob Hoffman

I don't know how to do that.

I don't want to put my face out there, whatever.

This strategy is probably for you.

What they did, and so here's the key insight, okay, is that if you want to use ads to scale your SaaS, you can't do it with a low-ticket offer.

And when I say low-ticket, I basically mean anything that is below $1,000 per month.

If your SaaS is $50 a month, $100 a month, this probably will not work because you will not be able to acquire customers profitably.

So you have to have some sort of enterprise plan.

And so they have like MailScale Unlimited.

Yes, I have tried this.

This has been my experience.

This is their experience.

I've talked to many founders and the problem is you end up spending so much money just to acquire the customers that you go into the red.

So if you have a $50 product and maybe it costs you $50 or even $100 or even $300 to acquire a customer, you're losing money from day one and that doesn't even count

the cost to develop the software, any other expenses that you have.

So you need to have an offer or a price point that is high enough where you can spend money on Meta and you can have basically a positive cost to acquire a customer.

Yeah, so what I will say is I have heard of people who do self-liquidating funnels.

I've never done it myself, but this is what I hear works.

You have a revenue ladder where you maybe have, like you said, a webinar or a lead magnet or maybe it's like a $20 educational product that is kind of like a lower price

Yeah.

Totally.