Rob Hoffman

do is it's like you basically it's baby steps where first you're going to get them just to sign up for a lead magnet they get value from that or they hop on a webinar they get to know you you build trust and then you slowly move them up the revenue ladder so maybe it goes from the $20 info product to a $50 subscription to your SaaS and then you upsell them into the $1,000 enterprise plan or whatever it is I have heard that

I have heard that that works.

Never tried it myself.

But yeah, I have heard that you can do that strategy.

It's just a little bit complex where you have to build out these different offers.

I just had to say that.

Step number two is creating a VSL that pre-sells.

VSL stands for a video sales letter.

So what this is, is something that looks like this, where it's basically just you on ideally a high quality video and a nice landing page where you're able to, again, kind of warm up the audience.

They get to know the founder.

You can explain your value prop.

And it's almost like

what you would do, almost what you would tell them on a call, but asking them to get on a call is a big ask, getting people to watch a video is much lower barrier to entry.

So they basically do this VSL, which is a high quality video with a great script, and they just put it on a simple ClickFunnels page.

We just talked about Russell Brunson.

So yeah, that's what they do here.

Yeah, I agree.

And the funny thing is I kind of have an aversion to click funnels and all these spammy looking tactics because it just looks like when I see this as a buyer, I'm like, this just looks spammy.

And

It's interesting because I hear a lot of people being like, man, that's just... It works.