Rob Hoffman

Yeah.

Who's the guy who comes on your pod a lot, Jay Ice Cream?

And doesn't he say it's like the worse the landing page looks, the more revenue it drives?

Totally.

Agreed.

I am a big fan of branding, so I do agree with that caveat for sure.

So step number three is to create image and video ads.

So I talked to the founder of this company and they said that they are using ChatGPT image generation, which I love because it's so low barrier to entry.

And they basically just follow the ADA framework, which if you don't know, this is a copywriting framework where it's attention, interest, desire, and action.

So they basically just ask ChatGPT to... I guess now you'd probably use NanoBanana because I heard that's way better.

Absolutely.

It's just like the classic psychological principles that will never change because it's human psychology.

So and then you can take a look at their ad library here again, including this just so you can go through if you're watching this and take a look at how simple some of these ads are.

And here's the tip is that the longer an ad has been running, you can guess that that ad is performing well for them.

So go to a company's meta ad library, take a look at what they're doing, copy it, and specifically look for the ads that have been running for a long period of time.

The only reason they're keeping them running for so long is because they're profitable.

So that's basically it.

And they said it took five to 10 ads until they were able to book calls reliably for $300.

They spent $10,000 to get to this point.

So you do need to have that $10,000 is the only thing I will say.