Rob Hoffman

And then what you do is you use those first 500 users to iterate.

And the way that you do that is you talk to a ton of customers.

And everyone says this, but I want to be very specific here.

This is what our calendars look like.

Me and my co-founders were literally stacking our calendars all day long.

And we each talked to at least 50 customers.

So why this is important is because you're gearing up for your second beta launch and you want to determine what are the most useful features that people are loving, where are the bugs, and what do you want to ship for your next beta launch and prepare for your public launch.

So that's kind of that.

That's step number three.

And then step number four is pretty easy.

It's just repeating that same process with a second beta cohort.

And so our second beta cohort was $79.

So again, we went from $59 lifetime access to $79 lifetime access.

And then $99 will be when we publicly launch.

And you're just trying to improve your tool.

And this is basically the result of

of this launch strategy and we used it for two different SaaS tools, Mentions and Clio.

We did both within the span of six months.

Mentions hit 20K of MRR in 30 days.

Clio hit 61K in 53 days, I believe it was.