Rob Hoffman

But again, we are using scarcity and urgency so that people want to sign up and we're just kind of teasing the launch of our tool.

Yeah, absolutely.

And the other thing I'll say is that I talked about webinars at the beginning.

This one is promoting a webinar.

We didn't get all of our sales from a webinar, but promoting a webinar kind of, it helps you just get the extra juice of your audience out.

So a lot of our sales just came from us launching to our list and being like, we're live, there's 500 slots.

But then we also did like a two hour long webinar just to kind of get the extra people who are maybe on the fence.

All right, so this is basically, what is this?

Two days away from launch.

And then this is one day away from launch.

And so here is the CTA to join the live event.

Again, you can kind of skim this, you can steal this, you can use this format for your own launch.

And so that is step number two of the waitlist playbook.

You ready for step number three?

Hell yeah.

Okay, sick.

So step number three is that you want to use your first 500 users or however many users it is.

It'll depend on how big your waitlist is.

We had, I think like whatever, 10 or 12,000 people.

So we kind of just, again, did the math and figured we can probably get 500 people into our beta.