Rob Walling

Welcome back to Season 4, Episode 4 of Tiny Seed Tales, where we continue hearing Colleen Schnettler's startup journey. Before we dive into the episode, if you want to invest in founders like Colleen, you can do so through my world-class accelerator and venture fund, Tiny Seed.

Welcome back to Season 4, Episode 4 of Tiny Seed Tales, where we continue hearing Colleen Schnettler's startup journey. Before we dive into the episode, if you want to invest in founders like Colleen, you can do so through my world-class accelerator and venture fund, Tiny Seed.

We are currently raising our third fund after having raised and mostly deployed almost $42 million across our prior funds.

We are currently raising our third fund after having raised and mostly deployed almost $42 million across our prior funds.

If you're an accredited investor or the equivalent in your country and you are interested in indexing across dozens, if not hundreds, of B2B SaaS companies that are handpicked by myself, Einar, and our team at TinySeed to be the companies that we believe will succeed in the future, You can head to tinyc.com slash invest. If you enter your info there, it goes straight to Einar.

If you're an accredited investor or the equivalent in your country and you are interested in indexing across dozens, if not hundreds, of B2B SaaS companies that are handpicked by myself, Einar, and our team at TinySeed to be the companies that we believe will succeed in the future, You can head to tinyc.com slash invest. If you enter your info there, it goes straight to Einar.

You've heard him on Startups for the Rest of Us, and you can have a conversation with him if you have any questions, or you can receive our deck and our memo and just the thesis of what we're investing under because we are a unique venture fund and SaaS accelerator. So if you think you might be interested in putting some capital to work,

You've heard him on Startups for the Rest of Us, and you can have a conversation with him if you have any questions, or you can receive our deck and our memo and just the thesis of what we're investing under because we are a unique venture fund and SaaS accelerator. So if you think you might be interested in putting some capital to work,

in ambitious, mostly bootstrapped B2B SaaS founders, head to tinyseed.com slash invest. Let's dive into the episode.

in ambitious, mostly bootstrapped B2B SaaS founders, head to tinyseed.com slash invest. Let's dive into the episode.

Welcome back to Tiny Seed Tales, a series where I follow a founder through the wild roller coaster of building their startup. I'm your host, Rob Walling, a serial entrepreneur and co-founder of TinySeed, the first startup accelerator designed for bootstrappers. Today in episode four, we're back with Colleen Schnettler, a developer, entrepreneur, and co-founder of HelloQuery.

Welcome back to Tiny Seed Tales, a series where I follow a founder through the wild roller coaster of building their startup. I'm your host, Rob Walling, a serial entrepreneur and co-founder of TinySeed, the first startup accelerator designed for bootstrappers. Today in episode four, we're back with Colleen Schnettler, a developer, entrepreneur, and co-founder of HelloQuery.

And Colleen's been busy. When we last spoke, she had recently almost broken up with her business partner, completely pivoted her company, and changed its name. And through all this unrest, she's been using customer interviews as a guiding light.

And Colleen's been busy. When we last spoke, she had recently almost broken up with her business partner, completely pivoted her company, and changed its name. And through all this unrest, she's been using customer interviews as a guiding light.

And so this is a change from last time we spoke because we had talked about Hello Query, great name by the way, being a standalone SaaS app that would almost be used by internal teams. But now you're saying after these interviews, it sounds like you've gotten a signal that says now we need to embed in other apps. So as an example...

And so this is a change from last time we spoke because we had talked about Hello Query, great name by the way, being a standalone SaaS app that would almost be used by internal teams. But now you're saying after these interviews, it sounds like you've gotten a signal that says now we need to embed in other apps. So as an example...

If I had an email service provider and I'm a SaaS app and I have a thousand customers and I need them to be able to develop custom reports, you're saying I would be able to embed Hello Query in my SaaS app. Is that right?

If I had an email service provider and I'm a SaaS app and I have a thousand customers and I need them to be able to develop custom reports, you're saying I would be able to embed Hello Query in my SaaS app. Is that right?

Got it. And when you do interviews like this or you have customer conversations, it's often very noisy. It's often not nearly as clear as folks make it out to be. I remember I did a talk seven, eight years ago as we were building Drip and I was trying to figure out what we actually were building in for who, right? It was early. It was trying to figure out product market fit.

Got it. And when you do interviews like this or you have customer conversations, it's often very noisy. It's often not nearly as clear as folks make it out to be. I remember I did a talk seven, eight years ago as we were building Drip and I was trying to figure out what we actually were building in for who, right? It was early. It was trying to figure out product market fit.