Rob Walling

But obviously it's, you know, it can be pricey.

Every founder I know dreams about what an exit might look like.

But if you're doing between $2 and $25 million in ARR, you've probably realized you're in this weird middle zone.

Too big for the online marketplaces, too small for an investment bank to care.

That's exactly why my good friend Einar Volset started Discretion Capital.

Einar is my co-founder at TinySeed, and he's helped companies you've heard on this podcast have life-changing exits.

If you listen to the Scraping Bee or Gym Desk episodes, you heard those founders talk about what Discretion did for them.

Those were massive outcomes.

His team has helped Segments.ai exit to Uber and Sparkloop to ConvertKit.

Whether you're just trying to understand what your company might be worth, you've got an offer on the table and you're not sure if it's any good, or you want to run a full process and get maximum value, head to DiscretionCapital.com and have a conversation with Einar's team.

Another question though is do you need owners and project level?

Need is I think a difficult thing for me to define but I would say that my life has gotten so much easier as an entrepreneur since we have hired more mid-level and senior folks who can take these big tasks off my plate and it frees me up then to think longer term and to think about new initiatives and initiatives

To stay in my zone of genius, which is not day-to-day operations of a company.

Of course, I can operate one.

I've done it many times.

Tiny C is my sixth company.

And I can operate.

It's just not my favorite thing.

And day-to-day operations and management and being in the weeds is perhaps not the best use of my time if I can find someone who can do it as good as or better than me.

And that's the thing.