Robert Glazer
π€ SpeakerAppearances Over Time
Podcast Appearances
I said, look, I'm doing all this and I'm brokering deals for you, but you could set up an actual affiliate program.
And I just couldn't keep up.
And I was also building acceleration partners.
And he said, I have no clue how to do that.
And so, look, some things are designed to be cash cows.
And so I researched it and I was an affiliate, but I didn't know how to run a program.
Some things are designed to have enterprise value.
At some point, I just had to make a decision.
And I was like, all right, I'll try to set this up for you.
Do I keep doing this thing or do I build a bigger business?
I looked around and some of the networks, what they were doing didn't make sense.
And so I just let it die off.
Everything was deals and coupons.
And that program, we went out and we just found all these mom bloggers and baby bloggers.
And they love this product.
And they were making a ton of money.
And the program grew like crazy.
And eventually, they sold for hundreds of millions of dollars to Shutterfly.
And what happened was I was running that program and then I got another referral.
And the people from that company, as happens in the Valley, they had great success and they went elsewhere.