Robert Glazer

And so I just let it die off.

And so people were like, okay, can I have your baby list and all this stuff?

Also,

got a lot of interest in these lifecycle markets where the same people, whether it's weddings or babies or certain milestones, are going to be looking for the same things at the same period.

So I set up this newsletter, but then I also set up a website.

This was kind of the birth of SEO.

And I realized, oh, yeah, there's the thousand people I know, but there's the hundreds of thousands I don't know.

So how can I rank for these things?

And then particularly getting the deals on these things.

And...

It was all connected.

I think a lot of my friends thought it was just the silly kind of newsletter, but I was ranking tremendously high around certain products and deals and discounts and making a ton of money.

One of the things that I was doing incredibly well with was I was working at a company, this company called Tiny Prince, which did the first high-end photo baby birth announcements.

And I hooked up with that company and I was their biggest affiliate.

And no one realized it.

I kept it very down low.

And I went to the founder and I met him and I was like, because I worked at a business that was oriented around babies and parents.

But like anything, eventually, you had retail-me-nots and big sites coming in the customer shopping.

I said, look, I'm doing all this and I'm brokering deals for you, but you could set up an actual affiliate program.

And I just couldn't keep up.