Robert Reffkin

Yeah.

For my entire life, I saw her as someone who is an entrepreneur, just like you, who dreams big and every year, this is my best year, who never gives up.

Everything in this moment is about choice versus control.

Who is going to be able to decide how homes are marketed in this country?

Will it be controlled by organized real estate, dictated by them, in fear of bans and fines?

Or will the homeowner, with their agent, be able to decide how they market their home?

Hello, Compass!

Thank you to everyone for flying across the country to be here in Denver together.

I want to spend the entire speech talking about an incredible, groundbreaking concept.

Private exclusives.

Now, what is organized real estate?

NAR, MLSs.

Zillow, entities that create mandatory rules on how real estate agents must be organized, on how you must work with your clients.

And if you do not follow these rules, you will be fined or banned.

That's why I am fighting so hard, because it helps you.

And that's my job, to invest in anything that can help you with your clients.

And the reason why organized real estate is fighting back is they do not want the three-phase marketing strategy to exist.

Because three-phase marketing strategy means there are listings that are not on their platform, period.

That's all it is.

They want all activity, all transactions in their platform.