Robert Smith
👤 SpeakerAppearances Over Time
Podcast Appearances
And it felt like maybe a little overdetermined.
But I do think...
You know, clearly he had this profound sense of aesthetics and of delight.
Right.
Like think of the Macintosh.
Right.
This breakthrough Apple machine in the 80s.
It was round.
And instead of squares, it was rounded and it cost them more money.
But it was beautiful and it was fun.
And you were engaged with it like a game.
Yeah.
Like, what they are making is going to become essentially the first widely adopted home computer, the first computer that ordinary people, literally children, can just plug in and turn on and interact with.
Yeah.
So...
Atari now, mid-70s, they're selling all the machines they can make.
They're growing.
They need more space.
And so they rent an abandoned roller rink.
They stencil Atari on the window and they turn it into this office slash video game factory.