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Robert Smith

๐Ÿ‘ค Speaker
1160 total appearances

Appearances Over Time

Podcast Appearances

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

I'd been 10 years older.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Everybody smoked weed.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Yeah.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

There was a hot tub.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

There was a pool party where everybody ended up naked in the pool.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Bushnell himself looked back on it later and said, if that isn't a horror show for any HR person today, I don't know what is.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

But it was the 70s?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

It was a weirdo startup.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

I'm guessing they didn't have an HR department.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

I don't know.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

This is a company that's making games, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And so you need engineering brains, but you also need a sense of play, of fun, of freedom, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And clearly Bushnell was deliberately trying to create that.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

You know, he had this culture that was free and creative.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

His office door was always open.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And right next to that open door was a keg of beer, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

So Atari is doing well.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

You know, Pong is a huge hit.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

But Bushnell knows the big opportunity, the hockey stick, will be if they can make a home video game, you know, like Magnavox was trying to do, but that nobody has cracked yet.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Okay, that's the end of the ads.