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Robert Smith

๐Ÿ‘ค Speaker
1160 total appearances

Appearances Over Time

Podcast Appearances

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

One key thing they're missing...

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

a game that people want to play.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Yeah, minor thing.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

It's 1972, and one day Bushnell hears about a thing happening at a hotel in, I think, Sunnyvale, somewhere in Silicon Valley.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Magnavox, the TV company, they're working on their own video game.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

This is actually going to be one not to put in a bar, but to play at home, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Their idea is they're going to have this machine that'll help them sell more televisions.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Yeah.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And so they have a prototype of this machine...

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And, you know, there's like a special preview for insiders.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And so Bushnell's like, I got to see this thing.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And so he drives over there and he does not say, I'm a competitor.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

No, he doesn't.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

He says, oh, yeah, I work at the Magnavox store, whatever, over down El Camino or whatever it is.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Easier to get away with a lie, I guess, in 1972, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

They're not going to look him up on the Internet.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And he gets to go in and see what this product is.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And it kind of sucks.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

So he's relieved, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

To him, it's clearly made by somebody who doesn't understand games.