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Robert Smith

๐Ÿ‘ค Speaker
1160 total appearances

Appearances Over Time

Podcast Appearances

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And one thing about Bushnell is he really understands games because they're just not that fun to play.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

But there is one game that has some spark of promise to him.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And it's essentially like a simple tennis or ping pong game where there's like two rectangular sort of paddles or rackets and then like a square ball and it goes back and forth and there's two players.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

But there's no score in the game.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

There's no music.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Like, it's just a weak version, but that shows some promise to him.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

So Bushnell goes back to the office, and there's this engineer who's just started that day, and he's like, you know, make this kind of ping pong game, but make it fun.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Make it do all these fun things.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And the engineer does a great job, and, you know, a few weeks later, they have this prototype of an arcade-style game that they call Pong.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

They just want to see how it does, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

It's a prototype.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

So there's this bar nearby.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

It's called Andy Capp's Tavern.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Who is basically what we would call today an alcoholic.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

He had a problem, yes.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And they say, can we just put this machine in the corner here at Andy Capp's Tavern?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Like, you know, like a pinball machine.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And the guy at the bar says, sure.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And so they put the machine there.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And it's, you know, it's really simple.