Ron Feldman
speaker
3,922 appearances
11 recordings
1 series
first heard Jun 2010
last heard Dec 2020
Ron Feldman’s voice in public audio — every appearance, attributed to the second.
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Appearances
I think they're looking, you know, the ones, we look more at the average, not the bottom.
We also take a deep dive as a program lender into why the franchisor selects franchisees.
You know, what goes into their, not only the financial qualifications, but more importantly, the operational qualifications.
Mm-hmm.
So we look at the average, and we expect our borrowers to be average, and if they're better than average, good for us, and if they're not better than average, shame on us.
We
worst-case scenario because you're also always going to have that one franchisee that, God forbid, had cancer in their family and they're distracted or the road's carved out in front of their store and they didn't perform this year.
So we don't look at that.
We look at the average.
Well, one of the funny things is everyone asks me that question, and my answer is I got sick and tired of saying no to 99 people that I talked to.
I wanted to be able to say yes.
And there are hundreds of brands in franchising that are mobile-based.
Big brands like the Dwyer Group, with all of their brands underneath their umbrella, all the way –
to great brands like Hoods and Ducks, and those brands are all based out of a vehicle or, more importantly, if they're good, a fleet of vehicles that are very difficult without having scale to buy right and to put together.
So what we did is we took all of that pain away from the franchisee, and we have created a program that,
allows for the vehicle to get delivered to their local dealership.
have a national agreement with FastSigns, if that's who they want to use, to actually put the graphics or the wrap on that vehicle.
We'll take whatever equipment needs to be installed inside that vehicle and work with those vendors to have it installed, and the vehicle then gets delivered to the franchisee ready and able to be deployed.
And we take all that and we finance it in one lease payment.
They're not juggling to do all those things.
Showing 1921–1940 of 3,922 · page 97 of 197
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