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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

There was an interesting case in England where someone broke into a theme park or some park of some kind

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And then, while drunk, dove into a pond, which wasn't very deep, and hurt themselves.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And then sued.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And warned.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

In the lower courts, they said there should have been a notice warning of the shallow water because you could reasonably anticipate this problem.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And then it went up to the high, whatever it was, the law lords at the time.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And they said, if you took this ruling to its natural consequences, you would have no lakes.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You know, you would have no swimming, you would have no swings, you'd have no playgrounds because everything would have to be girt around with warnings about every possible anticipated negative consequence that could arise from this part of the environment.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And so what happens is that you've created a kind of idea, I suppose, where the legal solution has become the default.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

when it should, in fact, be the last resort.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

What happened to common sense?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Well, this is the argument being that your fellow countryman, what's his name?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Rolston Saul, John Rolston Saul.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Have you come across him?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

No.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You Canadians totally underrate yourselves.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You produce wonderful people.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And you're always trying to import people like me from the UK or people from the US.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

John Ralston Saul wrote this book, which I think is called Voltaire's Bastards.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And he argues that human brains have evolved with a variety of mental capabilities, only one of which is the capacity for reason.