Rory Sutherland

You know the sad thing, actually? My daughter went to Newcastle University, adores the city, quite rightly. I've been up there. It's fantastic. You know that better than I do. It's a glorious place which gets the balance... I think it gets a lot of things absolutely right in terms of the kind of yin and yang of a city. You know, it's manageable in size, but it's not boring, remotely boring.

You know the sad thing, actually? My daughter went to Newcastle University, adores the city, quite rightly. I've been up there. It's fantastic. You know that better than I do. It's a glorious place which gets the balance... I think it gets a lot of things absolutely right in terms of the kind of yin and yang of a city. You know, it's manageable in size, but it's not boring, remotely boring.

You know the sad thing, actually? My daughter went to Newcastle University, adores the city, quite rightly. I've been up there. It's fantastic. You know that better than I do. It's a glorious place which gets the balance... I think it gets a lot of things absolutely right in terms of the kind of yin and yang of a city. You know, it's manageable in size, but it's not boring, remotely boring.

It has beautiful architecture, but it also has utility and it's got a coast. Okay. My daughter actually said, the tragedy is, in a way, I didn't really want to move to London, which is bloody expensive. If I could have persuaded six of my university friends to stay in Newcastle. Yeah. We all would have said. Tragedy of the commons.

It has beautiful architecture, but it also has utility and it's got a coast. Okay. My daughter actually said, the tragedy is, in a way, I didn't really want to move to London, which is bloody expensive. If I could have persuaded six of my university friends to stay in Newcastle. Yeah. We all would have said. Tragedy of the commons.

It has beautiful architecture, but it also has utility and it's got a coast. Okay. My daughter actually said, the tragedy is, in a way, I didn't really want to move to London, which is bloody expensive. If I could have persuaded six of my university friends to stay in Newcastle. Yeah. We all would have said. Tragedy of the commons.

It's the tragedy of the commons, which is that you're forced to go along with this kind of majority consensus.

It's the tragedy of the commons, which is that you're forced to go along with this kind of majority consensus.

It's the tragedy of the commons, which is that you're forced to go along with this kind of majority consensus.

Was it Rogan?

Was it Rogan?

Was it Rogan?

Get it in. Okay. And I always thought this is why Brits like living in LA, which is that secretly everybody over the age of 35 wants to live in suburbia. Okay. Correct. But in London, it's just not cool. Okay. I mean, if I took my younger colleagues, I couldn't get them to move to Bromley if I put a gun to their head.

Get it in. Okay. And I always thought this is why Brits like living in LA, which is that secretly everybody over the age of 35 wants to live in suburbia. Okay. Correct. But in London, it's just not cool. Okay. I mean, if I took my younger colleagues, I couldn't get them to move to Bromley if I put a gun to their head.

Get it in. Okay. And I always thought this is why Brits like living in LA, which is that secretly everybody over the age of 35 wants to live in suburbia. Okay. Correct. But in London, it's just not cool. Okay. I mean, if I took my younger colleagues, I couldn't get them to move to Bromley if I put a gun to their head.

Secretly, I suspect they want a little bit of, you know, a bit of lawn and a bit of a place to park a car. Yes.

Secretly, I suspect they want a little bit of, you know, a bit of lawn and a bit of a place to park a car. Yes.

Secretly, I suspect they want a little bit of, you know, a bit of lawn and a bit of a place to park a car. Yes.

In LA, it's totally cool to live in a suburban house, isn't it?

In LA, it's totally cool to live in a suburban house, isn't it?