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Rory Sutherland

👤 Person
1034 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

In LA, it's totally cool to live in a suburban house, isn't it?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It was also built after the invention of the car. So the distance from the center matters a lot less. By the way, it should have. I don't normally criticize the US, but You should create high-speed rail to someone like San Antonio, shouldn't you? You could link a couple of places.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It was also built after the invention of the car. So the distance from the center matters a lot less. By the way, it should have. I don't normally criticize the US, but You should create high-speed rail to someone like San Antonio, shouldn't you? You could link a couple of places.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

It was also built after the invention of the car. So the distance from the center matters a lot less. By the way, it should have. I don't normally criticize the US, but You should create high-speed rail to someone like San Antonio, shouldn't you? You could link a couple of places.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Which is interesting because you saw in the property crash of 2008, you saw very dramatic property crashes in Vegas, Phoenix, Austin. And the reason is they're unusual in that they're not on a lake and they're not on a coast. And so they can expand in four directions. Which I know that sounds, San Francisco can't.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Which is interesting because you saw in the property crash of 2008, you saw very dramatic property crashes in Vegas, Phoenix, Austin. And the reason is they're unusual in that they're not on a lake and they're not on a coast. And so they can expand in four directions. Which I know that sounds, San Francisco can't.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Which is interesting because you saw in the property crash of 2008, you saw very dramatic property crashes in Vegas, Phoenix, Austin. And the reason is they're unusual in that they're not on a lake and they're not on a coast. And so they can expand in four directions. Which I know that sounds, San Francisco can't.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

If you're on a kind of peninsula. How does that impact the price? Because simply there's four times as much land, actually more than that, because area expands at the square of distance. Yes, yes. So you've only got to go a mile from the, a mile further out. Mm-hmm. And you get, you know, what is it? The square of the distance. A fuck ton more land. Okay. So there isn't really much scarcity.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

If you're on a kind of peninsula. How does that impact the price? Because simply there's four times as much land, actually more than that, because area expands at the square of distance. Yes, yes. So you've only got to go a mile from the, a mile further out. Mm-hmm. And you get, you know, what is it? The square of the distance. A fuck ton more land. Okay. So there isn't really much scarcity.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

If you're on a kind of peninsula. How does that impact the price? Because simply there's four times as much land, actually more than that, because area expands at the square of distance. Yes, yes. So you've only got to go a mile from the, a mile further out. Mm-hmm. And you get, you know, what is it? The square of the distance. A fuck ton more land. Okay. So there isn't really much scarcity.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Combine that with the fact that they were designed for the car. So you, I mean, I love Phoenix. It's fantastic because they actually synchronize all the, they probably do this in Austin. They synchronize the traffic lights. So when you drive in at night, you can ride the green wave. Have you done this?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Combine that with the fact that they were designed for the car. So you, I mean, I love Phoenix. It's fantastic because they actually synchronize all the, they probably do this in Austin. They synchronize the traffic lights. So when you drive in at night, you can ride the green wave. Have you done this?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Combine that with the fact that they were designed for the car. So you, I mean, I love Phoenix. It's fantastic because they actually synchronize all the, they probably do this in Austin. They synchronize the traffic lights. So when you drive in at night, you can ride the green wave. Have you done this?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I thought that was... There's something called riding the green wave, where if you obey the speed limit, you can basically keep going through... That's only if you hit the first green, though.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I thought that was... There's something called riding the green wave, where if you obey the speed limit, you can basically keep going through... That's only if you hit the first green, though.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I thought that was... There's something called riding the green wave, where if you obey the speed limit, you can basically keep going through... That's only if you hit the first green, though.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Because they can capture power using money rather than using rights. And the super rich... I mean, if you look at Dubai, which has done a fantastic job of effectively saying,

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Because they can capture power using money rather than using rights. And the super rich... I mean, if you look at Dubai, which has done a fantastic job of effectively saying,

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Because they can capture power using money rather than using rights. And the super rich... I mean, if you look at Dubai, which has done a fantastic job of effectively saying,

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

um we're just going to make this place unbelievably attractive for wealthy people to live here in terms of low taxes okay uh very low crime rate okay uh you have um uh cheap labor which rich people really love you know most of us are you know uh you know in other words you get lots of people doing stuff for you so the service industries are fantastic