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Rory Sutherland

👤 Person
1034 total appearances

Appearances Over Time

Podcast Appearances

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

um we're just going to make this place unbelievably attractive for wealthy people to live here in terms of low taxes okay uh very low crime rate okay uh you have um uh cheap labor which rich people really love you know most of us are you know uh you know in other words you get lots of people doing stuff for you so the service industries are fantastic

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

um we're just going to make this place unbelievably attractive for wealthy people to live here in terms of low taxes okay uh very low crime rate okay uh you have um uh cheap labor which rich people really love you know most of us are you know uh you know in other words you get lots of people doing stuff for you so the service industries are fantastic

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And to be honest, very rich people aren't that bothered about being able to vote because they only get one vote, which is the same as the teacher down the street. Why would I want something I can't have more of than somebody else? So it doesn't surprise me, by the way, that actually very rich people are often quite drawn to authoritarian spaces because they don't suffer the downside, okay?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And to be honest, very rich people aren't that bothered about being able to vote because they only get one vote, which is the same as the teacher down the street. Why would I want something I can't have more of than somebody else? So it doesn't surprise me, by the way, that actually very rich people are often quite drawn to authoritarian spaces because they don't suffer the downside, okay?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And to be honest, very rich people aren't that bothered about being able to vote because they only get one vote, which is the same as the teacher down the street. Why would I want something I can't have more of than somebody else? So it doesn't surprise me, by the way, that actually very rich people are often quite drawn to authoritarian spaces because they don't suffer the downside, okay?

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

But they gain, in some respects, they can profit from the upsides.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

But they gain, in some respects, they can profit from the upsides.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

But they gain, in some respects, they can profit from the upsides.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, a lot of people have, I mean, I had an interesting conversation, okay, which is that where people spend wealth is increasingly, I think, slightly undesirably, okay, being detached from where people earn it. Now, I grew up in the Welsh Valleys. My Scottish ancestors moved down to South Wales because it was the Dubai of the late 19th century, without coal money. It was actually booming.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, a lot of people have, I mean, I had an interesting conversation, okay, which is that where people spend wealth is increasingly, I think, slightly undesirably, okay, being detached from where people earn it. Now, I grew up in the Welsh Valleys. My Scottish ancestors moved down to South Wales because it was the Dubai of the late 19th century, without coal money. It was actually booming.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, a lot of people have, I mean, I had an interesting conversation, okay, which is that where people spend wealth is increasingly, I think, slightly undesirably, okay, being detached from where people earn it. Now, I grew up in the Welsh Valleys. My Scottish ancestors moved down to South Wales because it was the Dubai of the late 19th century, without coal money. It was actually booming.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, my great-grandfather, I think, moved down to Edinburgh, intending to join from a croft, intending to join the police force, and was told...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, my great-grandfather, I think, moved down to Edinburgh, intending to join from a croft, intending to join the police force, and was told...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

I mean, my great-grandfather, I think, moved down to Edinburgh, intending to join from a croft, intending to join the police force, and was told...

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

don't bother here south wales is where you need to go to make money but the people including the coal owners lived somewhere within they didn't live in the next to the mine but they lived somewhere within the proximity of that thing i remember my grandmother who's not remotely left wing okay quite the opposite standing on cardiff station looking around and by the way cardiff was a lot grimmer than back then this was in the 70s than it is now it's rather nice now lovely

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

don't bother here south wales is where you need to go to make money but the people including the coal owners lived somewhere within they didn't live in the next to the mine but they lived somewhere within the proximity of that thing i remember my grandmother who's not remotely left wing okay quite the opposite standing on cardiff station looking around and by the way cardiff was a lot grimmer than back then this was in the 70s than it is now it's rather nice now lovely

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

don't bother here south wales is where you need to go to make money but the people including the coal owners lived somewhere within they didn't live in the next to the mine but they lived somewhere within the proximity of that thing i remember my grandmother who's not remotely left wing okay quite the opposite standing on cardiff station looking around and by the way cardiff was a lot grimmer than back then this was in the 70s than it is now it's rather nice now lovely

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And saying, just think of the money that's been made here and spent in more exotic places. I always remember that. It was a strangely kind of socialistic sentiment from a pretty right-wing grandmother. And what you see, and I remember having this conversation with people who are responsible for Invest in Kent.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And saying, just think of the money that's been made here and spent in more exotic places. I always remember that. It was a strangely kind of socialistic sentiment from a pretty right-wing grandmother. And what you see, and I remember having this conversation with people who are responsible for Invest in Kent.

Modern Wisdom
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

And saying, just think of the money that's been made here and spent in more exotic places. I always remember that. It was a strangely kind of socialistic sentiment from a pretty right-wing grandmother. And what you see, and I remember having this conversation with people who are responsible for Invest in Kent.