Rory Sutherland

And I said, to be honest, it doesn't really matter whether you attract businesses to Kent. If you can get people who earn money in London to come and live in Kent, and their families all spend their money here, okay? That's good enough.

And I said, to be honest, it doesn't really matter whether you attract businesses to Kent. If you can get people who earn money in London to come and live in Kent, and their families all spend their money here, okay? That's good enough.

And I said, to be honest, it doesn't really matter whether you attract businesses to Kent. If you can get people who earn money in London to come and live in Kent, and their families all spend their money here, okay? That's good enough.

And so when you have this detachment of where people make money and where people spend it, one thing the Portuguese are doing, they're proposing lower tax rates for people under 30. They're proposing these nomad visas. Lisbon, very cool, very attractive city. Likewise, Porto, you know, attracts people who like kite surfing and other excitement.

And so when you have this detachment of where people make money and where people spend it, one thing the Portuguese are doing, they're proposing lower tax rates for people under 30. They're proposing these nomad visas. Lisbon, very cool, very attractive city. Likewise, Porto, you know, attracts people who like kite surfing and other excitement.

And so when you have this detachment of where people make money and where people spend it, one thing the Portuguese are doing, they're proposing lower tax rates for people under 30. They're proposing these nomad visas. Lisbon, very cool, very attractive city. Likewise, Porto, you know, attracts people who like kite surfing and other excitement.

So, I mean, we don't seem... Now, the other thing you can do is just make the place one hell of an entertaining place. Now, I've always argued. I can't get anybody to disagree with this. I don't think pubs, cafes, and restaurants should pay rates or taxes because they're actually a social space.

So, I mean, we don't seem... Now, the other thing you can do is just make the place one hell of an entertaining place. Now, I've always argued. I can't get anybody to disagree with this. I don't think pubs, cafes, and restaurants should pay rates or taxes because they're actually a social space.

So, I mean, we don't seem... Now, the other thing you can do is just make the place one hell of an entertaining place. Now, I've always argued. I can't get anybody to disagree with this. I don't think pubs, cafes, and restaurants should pay rates or taxes because they're actually a social space.

When you spend money – this is interesting, which is that economics holds it as kind of – this is my Gary Steeves. Yeah, yeah, yeah. Which is as well as these kind of single representative agent models which don't understand inequality. You know, by the way, really bad inequality is bad for everybody. It's bad for the very rich.

When you spend money – this is interesting, which is that economics holds it as kind of – this is my Gary Steeves. Yeah, yeah, yeah. Which is as well as these kind of single representative agent models which don't understand inequality. You know, by the way, really bad inequality is bad for everybody. It's bad for the very rich.

When you spend money – this is interesting, which is that economics holds it as kind of – this is my Gary Steeves. Yeah, yeah, yeah. Which is as well as these kind of single representative agent models which don't understand inequality. You know, by the way, really bad inequality is bad for everybody. It's bad for the very rich.

You want people, the ideal place in which you live is one in which you're surrounded by a few people who are richer than you and quite a few people who are a bit poorer than you, but not so poor.

You want people, the ideal place in which you live is one in which you're surrounded by a few people who are richer than you and quite a few people who are a bit poorer than you, but not so poor.

You want people, the ideal place in which you live is one in which you're surrounded by a few people who are richer than you and quite a few people who are a bit poorer than you, but not so poor.

It's not just a havoc. You want actually social spaces to be roughly commensurate with where you are.

It's not just a havoc. You want actually social spaces to be roughly commensurate with where you are.

It's not just a havoc. You want actually social spaces to be roughly commensurate with where you are.

And if you live in a place where you have 10 rich people, okay, and everybody else is massively poor, the 10 rich people got nowhere to go to eat.

And if you live in a place where you have 10 rich people, okay, and everybody else is massively poor, the 10 rich people got nowhere to go to eat.