Rory Sutherland

It's perfectly obvious.

I mean, you know, it's perfectly obvious that that ad is not intended to mean Sidney Sweeney is the flower of Aryan womanhood.

OK, it's not, you know, it's not that.

Now, in a perfect world, had they had more budget, maybe they would have had three celebrities of different ethnicities or genders or whatever it may be.

But nonetheless, this business where you effectively affect to be outraged by things.

Well, I'll give you a lovely story about this.

It's I always forget.

Which is, I don't think phrases like uncomfortable or offended or inappropriate...

You know that you get these things where your presence here, people would find it, you know, would feel unsafe, triggering.

Okay.

They don't really belong in the public sphere.

You know, they're matters which for, you know, a few hundred thousand years, we simply sorted out amongst ourselves.

We didn't make recourse to the university dean or the Supreme Court in cases where we were bothered by things because you accepted that's just part of life.

And we were allowed then creatively to find ways to get along without recourse to some sort of spurious rule book.

Consequently, you know, I don't think those phrases are inappropriate.

I mean, this is one of the worst things that happens.

You say, you know, was accused.

Someone is described in the newspaper as being accused of inappropriate behavior.

Now, I now have no idea.

I mean, I've literally had to book people for speaking engagements.