Rory Sutherland

Oh, interesting.

So if you rented a car and you find the hotels a bit meh or the hotels not in a great area, you can just get in the car and go and find a beach somewhere else and go there every day.

You know, in other words, you know, so I deploy occasionally, we'll deploy these kind of Taleb lines.

And, you know, I'll also say let's fly from so-and-so because, you know, it's the satisfacest airport.

Oh, I'm a big, small airport thing person.

Actually, it's kind of interesting because airports are schizophrenic in a way because the clientele of an airport is, roughly speaking, a 50-50 mix between people who fly a hell of a lot and just want to get through the damn thing as quickly as they can.

And people who only fly once a year, who regard the trip to the airport as part of the holiday, and they love going through a shopping center and looking at Hermes outlets or whatever.

And so airports are effectively catering for two totally disparate groups of traveler.

And you can separate these people in the security line effectively.

You can.

Absolutely, you can separate them.

And that's why, you know...

In a weird kind of way, I think you notice sometimes that the queue for the priority lane in security is longer than the queue for the amateur lane.

But frequent business travelers will still join the priority lane on the assumption that the people in front of them are more competent.

And there's a George Clooney up in the air gag about that.

Right.

And so it is very interesting because is it irrational if it's a very reliable mechanism

So, all right, one example would be, I don't think it works very well nowadays because there are enough posh spivs around.

But in the 19th century, if you were a posh and respected real estate agent, you had a lot of reputational skin in the game in the local community, both commercially and

in people, you know, so you are highly vulnerable to reputational damage, both commercially and also socially.