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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You have an inflection point.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So my parents couldn't believe this.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

When I was 20, 25, and I told them that when I was 11, I used to cycle 11 miles to the nearest town to see my grandmother on my own at the age of 11.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And then when I told them, which they didn't know, I used to, at the age of sort of 11, climb up onto the apex of the roof and just wander around on the roof 30 feet up.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

My parents were aghast that they'd ever allowed it to happen.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

But if most people did that... At the time, it was normal.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It was completely normal.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

They'd be locked up today.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

My parents would have been locked up for several of the things which I was allowed to do when I was young.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Now, what happens, I think, is that you reach a threshold or a tipping point where in my childhood, let's say someone had abducted me or I'd been hit by a car.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I'll give the exact year, 1974, 75, 76, that kind of era.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

If I'd been hit by a car cycling to Monmouth or I'd been abducted by a paedophile, my parents would have been described as unlucky.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You get past a threshold where that behavior becomes weird and now my parents would be held as irresponsible and would be blamed.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I don't think it occurred to them.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I was, funnily enough, hit by a car.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It was my fault, I'll be absolutely honest.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I failed to signal before maneuvering.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I was hit by a car.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Nobody suggested it was my parents' fault for allowing me to cycle around the place.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

That was just a normal thing you did.