Rory Sutherland

That, you know, it was my brother, who's an astrophysicist, so he knows all the bloody maths about kilowatt hours and stuff.

So my brother provided me with the reassurance to buy my first electric car.

I don't think if he hadn't bought an electric car, I've now had three.

Would I have bought an electric car?

No.

Probably not.

It will be my brother who persuades me to get solar panels or a heat pump or something of that kind.

But big ideas don't require – the classic geek idea is our idea is so good it will sell itself.

Since your fellow Canadian, Stuart Butterfield, isn't it, who founded Slack?

Is that right?

Yeah.

He says the only real measure of innovation is behavioral change.

that the only real measure of whether an innovation is significant is whether it both in first order and second order ways changes the way people behave.

Now, an interesting question is, is AI at that point yet?

And my second question is, the lesson of all tech is that loads and loads of geeks compete for technological numerical superiority by some measure or other.

And then someone else comes along with a cute user interface and makes all the money, which is basically Steve Jobs.

Nobody's done that yet for AI.

Now, maybe this weird thing that Johnny Ive is concocting, which is some sort of weird pendant which talks to your mobile phone, maybe that's what it is.

That's a very engineering point of view because you're judging technology by its engineering qualities rather than its human appeal.

So there are people in every field.