Rory Sutherland

It's sort of like cybersecurity.

It's seen as a cost.

It's a cost.

Yeah, yeah, yeah.

I mean, Bonnie Blue would do really well in this because she's all about the numbers, not about the quality of the relationship, you know.

Funny enough, she did work in NHS finance procurement, ironically.

Well, no, finance recruitment, actually.

She recruited people for National Health Service finance.

So her approach to sex is merely an extrapolation of what she learned, I think, recruiting finance people for the National Health Service.

All about the quantity, not about the value creation, the relationship.

I mean, Buffett, okay, you're quite rightly a hero.

He was obsessed with the quality of the management of companies with whom he invested, wasn't he?

He was obsessed with personal factors.

In other words, by looking at their consistency.

Consistency.

What is this company, the Canadian company, Telecoms?

And if you can frame things... It's also much more likely to be scarce.

Yes.

The rarer you get, generally.

Having a cottage on a lake on which yours is the only cottage is the kind of gold standard for Canadian property.