Rotem Gal
speaker
205 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Rotem Gal’s voice in public audio — every appearance, attributed to the second.
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Appearances
So first of all I will kinda understand what plan do I want to build.
But also um what kind of person am I looking for in my team?
So um I always know when to stop myself, even though it's really interesting, because lack of time and and lack of focus.
But every once in in a while I will have a session with him.
where I will go a little bit deeper and then zooming out and looking at the other members of the team.
Most of them come from different level of ex expertise.
So I really try to start from the end.
show them the results, explain to them how we got to the results, in our case creating an opportunity with a pipeline.
and then going backwards, like looking what made this opportunity.
Okay, obviously I'm looking only the SEO channel, I'm disregarding the other channels, and then I'm like, okay, this conversion came from an ebook.
This ebook was written by this guy.
This ebook is appears on these pop-ups on these landed pages.
This content is ranking for this search query.
This is the user intent.
This is how we built it.
And this is how you contributed to the entire pipeline.
And then what I think it creates a sense of first of all, they are very proud.
We have something that is called um Happy Tuesdays, which is basically I'm looking at their work and whoever like made a significant impact, whether by creating new content or update some old piece that made like a huge impact and and got to the first page, I would take a screenshot and I would give kudos.
to the member of the team.
And they can also see how their their work
Showing 61–80 of 205 · page 4 of 11
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