Rox

I'm the data person.

But analytics is like one of my favorite, favorite words, whether it's W, whether it's social media and I will purely be, purely be driven and guided by, by that.

So yeah, that's a big tick for me.

Thanks.

Right.

You ready for your last one?

Empathy is your last one.

Let me explain a bit more.

And obviously, person to person, you're highly empathetic.

But actually, deeper than that, you are able to be empathetic to the masses.

So if you take our following, that's why W exists.

That's why in the book...

it's had a profound impact on more than just the person opposite you.

It's like you have, you know, tied in with your creativity, believe in the impossible, mix that in with empathy.

You're able to really tap in from a business point of view, like what the people want rather than what do you want.

And that's empathy in its core, right?

Like it's putting the other person first and you're very led by that.

Which you're good at as well.

Well, looking at it really logically, which I am, it's why the products or things that you do really connect with people because you're like, what can help them or how are they going to feel when they have this rather than just...

How do we build this business?