Ruby Justice Thelot
speaker
275 appearances
1 recordings
1 series
first heard Sep 2026
last heard 15 Sep
Ruby Justice Thelot’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Sep 2026 with 1.
Appearances
And so I've made my mission, my life's work, to kind of cut through the nonsense and kind of answer the question of what actually is happening in culture.
So many things come to mind, right?
Some things actually do have an incident into the real world and like six seven actually pierces through and actually becomes a behavior that we see in children.
What does it mean?
I don't even know.
Okay.
I famously did a piece that got me into a lot of trouble around heteropessimism as well, which is this idea that like straight relationships are kind of doomed from the woman's perspective and taking a look at her content on Reels and TikTok, trying to analyze the sentiment across, you know, about
Two thousand videos.
People are mostly doing positive dating content, about forty percent.
The rest that completes the half is fairly neutral.
And so I'm always trying to think about is this thing that I'm hearing just me kind of going crazy, me spending too much time online, or does it actually have any sort of true consumer behaviors behind it?
I think the thing we
want to talk about is this whole sort of like wellness peptide sort of optimization culture.
No, absolutely.
I mean
A lot of these sort of novel techniques, whether I think now with creatine, I'm seeing it sort of pop up into my non-tech brands as well.
The chains of distribution are so
Rich and multifaceted.
And now that you'll have a TikTok influencer who's doing more like classic wellness for women who will take a product that was used for bodybuilders because she's seeing on another blog that it can be used for this or that.
And so you really have a lot of confusion around, okay, who first came up with it, which sort of subculture did it first.
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