Rudy Mawer

And a funny story about me, I was going to become either a sports scientist or a vet.

Great.

They were my two decisions that I was going to go to university and I ended up doing sports science because I didn't need the higher science grade.

So let's elaborate on that.

It was harder to become a vet.

But I grew up with animals.

I like that.

You know, my mom was a dog breeder and stuff.

And, you know, obviously you've been doing this a long time.

So I always loved the vet side.

Big track record, well known for what you do or for all of these great things.

But I do know, you know, it's...

As a vet, it can be hard, right?

You went through it and you're wearing it.

Just if someone's listening, they don't know who you are.

Like doctors too and nurses, hard hours.

Yeah, I always, you know, not quite that, but like I always, a lot of my swag for our business and offices and what I wear is like my favorite quote or keyword that

How's this different to an everyday life coach that does a bit of coaching?

And that's one thing culturally you talked about, like in terms of how you've shifted that in your practice.

You want to start there?