Ruslan Kogan
speaker
111 appearances
1 recordings
1 series
first heard May 2026
last heard 14 May
Ruslan Kogan’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.
Appearances
Well, a lot of the hardest moments in the history of the business change the business for the better.
So our general approach is we need to be better today than we were yesterday.
And we are going to make a thousand decisions every day and we're going to get lots of them wrong.
As long as the ones we get wrong, we learn from and we're better for it, that forms the asset base of the business.
Everything that the business...
stuffs up, learns from, optimizes, implement systems to make sure it doesn't happen again, makes us better.
So as you pointed out, COVID, we outplayed every retailer in the country at the start of COVID, grew faster than everyone.
We had the most profitable period out of any online retailer in Australia has ever seen.
And then we made the wrong bet on saying, hey, we're leaving a lot on the table here.
People are relying on us.
We need to invest much more heavily in inventory.
And we went and stocked up.
And then the day after the US election, the vaccine came out, the lockdowns ended, people started to go to shopping centres and to travel and online sales for the whole industry dipped.
So we were stuck with all this inventory, which caused a lot of problems in the business.
It was almost, you know, we had existential problems at that time.
So we worked through them.
We focused more on having our platform part of the business accelerate.
So our marketplace, which doesn't rely on inventory, our membership program, our subscription programs and subscription services like Kogan Mobile.
To make the business stronger.
And now they make up the majority of our business.
Showing 41–60 of 111 · page 3 of 6
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