Russell Brunson

And he's got another one.

I can't remember the name off the top of my head.

And then Taylor Welch also teaches us.

He calls it...

he's got a fancy name for it.

It's basically a very similar thing, but it's about how to structure your coaching offers to have continuity.

And so I don't, again, I'm probably gonna mess this up, but the gist is very similar.

The way they structure their high-ticket coaching programs is someone will pay, let's say it's $10,000 for the initial onboarding.

So it's $10,000, we onboard you, da-da-da-da, here's what's gonna happen.

And then after that, it rolls into a $697 a month continuity or a 997 continuity, whatever the thing might be, right?

And so what happens is a couple of things.

Number one is you get the high ticket revenue up front very, very quickly.

But then within 30 days, you rolled into continuity.

But then the churn, it solves the churn problem because somebody's already invested the 10 grand for this onboarding stuff to be part of it, right?

Now they're paying the monthly.

And if they cancel and they want to come back, they've got to repay the 10,000.

So there's this whole like...

mental thing they have to go through of just like, man, I lose my $10,000 investment if I disassociate, if I unplug from this.

But if I stay in it, then we've got this thing and we have a long, like we just stick long-term with it, right?

And so it's been really fascinating.