Russell Brunson

A lot of the guys in my inner circle went to Taylor Welch's trading and then they started implementing that in their high ticket.

And it's really fascinating watching it because it gets rid of most of the churn problems.

It gets people where they're, you're getting a bunch of money up front.

So it's nice because it covers ad spend and covers like all those, the fixed costs.

But then it gets people plugged in this continuity.

And that's kind of where it goes from there.

So my recommendation would be, I was looking at something like that again,

Daniel Priest, the oversubscribed book, maybe the one that talks about this, but if not, there's another book he wrote that goes deeper on it.

And Taylor Welch has got a bunch of stuff on it as well.

But that's kind of the way I would structure it.

I would always like, I have so many friends that are all just high ticket people and I love it.

But I just look at their business because typically what happens is you close, you crush a bunch of high ticket sales and you're like, man, I got 200K in the bank.

I'm gonna go fly on a private jet.

And you do that.

And then within like six weeks, like it's gone.

And then you're like, ah, and you start to go do it again.

And it's like, they're never building towards something, right?

There's never...

And for me, it's like when I shifted my mindset from like high tickets, like compounding continuity, how can I do these things that yes, will give me a high ticket, but at the same time, it's also building more continuity into it, right?

Like you look at the two CCX offer that I made to you guys two days ago that I'm making right now, right?