Russell Brunson

So like, there's always gonna be new things coming.

And so a lot of it's like, okay, you have 4,000 person lists, but it's like, you've got to like,

Yes, stimulate growth.

That's why dramatic demonstrations we talk about are so great because dramatic demonstrations are like, I've got a list, I've got to give them something exciting because if I'm just like, buy this thing, buy this thing, it's hard, right?

If I'm like, I'm going to Dan Kennedy's basement, it's going to be amazing.

They'll re-engage a cold, dead list, right?

So it's like re-engaging them to be excited.

So that's number one.

But number two, it's like,

When we do a dramatic demonstration, one of the reasons why we do that is because it's the best list building tool we have, right?

The dramatic demonstration is a lead magnet, right?

If you look at the Dan Kennedy business, right?

Like Dan Challenge, that challenge is the lead magnet.

And so like we're promoting it, they're registering, and that's how the list is growing, okay?

For the One Common Club Challenge, my goal when we get Evergreen is get 10,000 people a day to opt in, okay?

Like that's the number, that's the metrics we're sprinting towards, right?

So that's adding 10,000 people a day to the list.

So you have 4,000 person list,

cool, do something like that to try to re-engage them, number one.

But then number two, it's like, okay, now you have the drag demonstration.