The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
But it's true.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
I look at my career over the last, you know, 25 years in this game and there's been a lot of ups and downs and ups and downs.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
And the thing that's pulled me out of the downs every single time is a funnel, like one funnel.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
Um, but usually I gotta, I gotta try a dozen different funnels or more before I find the one that's going to change everything for me.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
Um, I just look at even the ClickFunnels journey last 10 years, you know, like, um,
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
Prior to ClickFunnels, I'd done 100 and something funnels.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
And then the ClickFunnels, we launched it and it kind of didn't do that well.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
We did funnel one, two, three, four, five, and then funnel six was one that hit.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
And that funnel got us to, you know, from where we were to 50,000 active members on the ClickFunnels platform.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
And we kind of peaked out and that funnel stopped converting, it stopped working as well.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
And we were scrambling, figuring things out.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
And then we came up with this new funnel called the One Funnel Away Challenge.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
And we launched that.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
And that put us back in the stratosphere and got us to get over 100,000 members.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
Then a couple years later, when we launched the new version of ClickFunnels, we did a new challenge called the one... I can't even remember now.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
It's been so many years.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
It was Your First Funnel Challenge.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
We launched that, and it did great for two years.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
It ran, and then it kind of stopped converting as well.
The Russell Brunson Show
The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106
And then for the last two or three years, it's like I've been trying different funnels and things, and it's just been harder to get one to hit again, like...