Russell Brunson

But it's true.

I look at my career over the last, you know, 25 years in this game and there's been a lot of ups and downs and ups and downs.

And the thing that's pulled me out of the downs every single time is a funnel, like one funnel.

Um, but usually I gotta, I gotta try a dozen different funnels or more before I find the one that's going to change everything for me.

Um, I just look at even the ClickFunnels journey last 10 years, you know, like, um,

Prior to ClickFunnels, I'd done 100 and something funnels.

And then the ClickFunnels, we launched it and it kind of didn't do that well.

We did funnel one, two, three, four, five, and then funnel six was one that hit.

And that funnel got us to, you know, from where we were to 50,000 active members on the ClickFunnels platform.

And we kind of peaked out and that funnel stopped converting, it stopped working as well.

And we were scrambling, figuring things out.

And then we came up with this new funnel called the One Funnel Away Challenge.

And we launched that.

And that put us back in the stratosphere and got us to get over 100,000 members.

Then a couple years later, when we launched the new version of ClickFunnels, we did a new challenge called the one... I can't even remember now.

It's been so many years.

It was Your First Funnel Challenge.

We launched that, and it did great for two years.

It ran, and then it kind of stopped converting as well.

And then for the last two or three years, it's like I've been trying different funnels and things, and it's just been harder to get one to hit again, like...