Russell Brunson

And I keep thinking the same thing I preached to everybody else.

It's like one funnel away, one funnel away.

I'm like, I'm the same thing.

I just keep trying, keep trying.

And so this one, when we started putting this challenge together, I was like, I like, it's like, I'm not going deep enough in the research and the planning and the preparation to make one that's just going to crush and do amazing.

And so, um, what I did, and this is, yeah, thanks to AI.

We'll talk more and more about AI here in the near future with you guys, but we're doing a lot of really cool things with AI, but

using AI to go back through.

And, you know, I found, I don't know, a dozen or so challenges that people would run that had done

um, you know, anywhere from 20, $30 million to a hundred million dollars.

So I took all those, ran them through AI, analyze and figure out what was right and wrong.

I looked at my old stuff and things that ways I could change things and tweak things.

And then I went and I found, um, all these consultants on different things and I got their books and I got their, their YouTube videos and I've added that to AI and had it scrape everything and then apply it towards what I was doing.

And I just kept doing that process over and over and over again until eventually it's like,

we created a whole new structure for how to run a challenge and do a challenge.

And so I don't know yet how it's going to do.

Um, it could completely bump.

You never know.

It could be another one of the one funnel way in the graveyards.

Um, but I think this one's going to do really well.