Russell Brunson

It was an age of split tests, of funnel hacking, of reverse engineering things.

You think about this, when we first launched funnels, it was like you have a development team of 10 and then click funnels got down to one person.

And it's happening now, the same thing with the 10 people you have running your business, you can do the same thing with just one.

I have engineers who say I don't write any code anymore.

So if we kept each the same playbook the same way, we'd be celebrating the past while the new playbook was being written somewhere else.

But we wanted to write that playbook.

There's so much value in us having an industry event, and I love it.

I love getting together.

But I have a vision for something, and it looks kind of like this, but it looks different.

I'm working on that, but I need space.

I need a year, year and a half, two years to figure out exactly what that looks like.

We took our shoes off and left them on the stage.

It wasn't to quit.

It was to figure out what was happening to prepare for it for ourselves and for our community.

And we didn't know if that was going to be a year, five years.

We didn't know.

If that's point A and B, the transition from A to B should also be the fastest and industry leading experience on our platform.

Everything we do, we focus on one thing, which is mastering AI.

It gave us the ability, once a year, to come back and show people what we were doing.

Because you can't share these things in e-books and on forums.