Ruth McNamee
speaker
58 appearances
1 recordings
1 series
first heard Nov 2025
last heard 24 Nov
Ruth McNamee’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Nov 2025 with 1.
Appearances
Morning, Emmett.
Yes, that's true.
So as you said, it's hugely popular, but we have a more cautious Irish consumer.
So we have over 60% will still purchase over the Black Friday, Cyber Monday weekend.
However, 70% will spend less, the same or less than last year.
The key reasons for spending less is because they've got less money.
They're more cautious.
And they also feel like the deals are less exciting than last year.
Well, the large proportion are still intending to spend and what they're planning to spend on will be electronics, your adult clothing and health and beauty.
And the one thing that has stood out this year is actually that they've planned that spend well ahead of time.
So they're quite intentional in their spend.
We've seen an increase in the number of people.
So it's up to 24% planned their Black Friday spend in October.
So we're seeing that stat rising year on year.
That's very true.
So they're really trying to balance cost, affordability and sustainability.
So one thing we have seen from the Irish shopper this year is that while sustainability is slightly slipping on the agenda, they are still trying to make those informed decisions.
So the two actions that they are taking is they're buying what they need and they're also trying to avoid returns.
Yes, it is.
It's difficult to track.
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