Ry Walker

We actually just started here in 2017 to spend any money on customer acquisition.

Everything's been referral and outbound up till now.

Uh, start small.

Like we're starting very small.

Uh, it's interesting.

Like, uh, I think our, I think our first month's budget was 600 bucks.

You know, we just really, what I told our marketing guys, so we have a marketing guy down.

I said, I want, I want to see retargeting.

I want to see, I keep seeing all these retargeting ads happening.

I'm like, it's gotta be effective, you know?

So, uh, just, just enough to get retargeting up and running for us.

Yeah, I mean, our math on that is based on not a ton of data, but, you know, what data we've done is we see like a payback period of around nine months based on our current data, which means, you know, so we consider our CAC, you know, the cost of our sales and marketing team, the labor at this point.

So, I mean, we factor that into the deals.

Yeah, that might be true.

I don't know.

You have to check that math.

That's just what your Excel sheet says.

Yeah, okay.

Then that's true.

Yeah, I'd have to check.