Ryan Hanley
speaker
20,730 appearances
108 recordings
1 series
first heard Nov 2024
last heard 4d ago
Ryan Hanley’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 52 in all, peaking in Jun 2026 with 8.
Appearances
Not there's nothing wrong with that.
But if you're gonna go transactional, you can't market your product, talk about your product as if it's some white gloss high-end Louis Vuitton brand.
You're not your brand is I'm selling, you know, uh uh
Off-market generic white tube socks to middle-aged men.
Okay, guess what they want?
They want the easiest pair to find to order at the cheapest price that's gonna work well enough that it fits in their boot and isn't gonna disintegrate in five days.
Okay, like, but you know, that's not some high-end, you know, super elite, you know, tactical boot sock that would last, you know, in the ring.
for 25 days that, you know, has this lifetime guarantee.
Those are two completely different things that can't be talked about marketed the same.
And if you're gonna be transactional, you have to own.
You should own the fact that you're transactional because your now your mind is optimizing for the things that are important in that business.
How do we shave two pennies off the the the cost to put the socks together?
You know, where do we how do we bring our cost of acquisition down on Google Ads by 15 cents a click?
How do we you know you know now you're talking in these little um you know, you know, you're trying to find margin in these little these little micro
These socks are $100 a pair and, you know, they're, you know, they have all these features.
Okay.
I don't know why I went down the socks path, but like, you know, it's that it's the mindset disconnect I feel that really messes people up.
If if you own one side or the other, you can be just as successful, but you kind of have to commit to either the path that you're on, right?
Where it's about, I I want, I would pass on five shallow relationships.
relationships for one deep relationship, you know, any day of the week, right?
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