Ryan Hanley

do I go a billion dollars in revenue?

Do I go 10 million?

Do I go just, Hey, let's just not have a goal focus on systems.

Like, like how do we pick that initial target?

Cause, and I'm asking this almost very selfishly.

I have always struggled with goal setting because, and I'll do last piece of context and then I'll let you answer.

I've always just in my head had, I'm going to work as hard as I can no matter what.

Whether my goal is a billion or 10 billion or 10 bucks, I'm going to work as hard as I possibly can.

So I struggle with where to set that goal.

So where do you start with goal setting?

And if goal setting isn't even relevant to getting there, then I'd love to have that discussion too.

If you could go back to your younger self before that first iteration of the business that didn't work,

Was there a moment in there that in hindsight, obviously, you did the best you could in that moment.

But in hindsight, maybe there was something that you could go back and tell your younger self, hey, there was a moment here that you missed, or there was a stat or an inflection or something that had to do in the economy that you could have avoided the first business model not working?

Or is that just part of the process that you had to go through to get there?

How do you know when to make the transition from founder phase to professionalizing phase?

Yeah, I was working with a company a couple weeks ago that was thinking about entering the U.S.

market, and they're a U.K.

company.

And what was interesting to me, and I don't have as much international experience, most of my business career has been inside the States for the most part, a little bit Canada as well.