Ryan Holiday
speaker
586 appearances
1 recordings
1 series
first heard Jul 2026
last heard 24 Jul
Ryan Holiday’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
And that's kind of how I've gone through my career is like, who's someone who's doing something really interesting?
Who's doing something that I don't know how to do?
And how can I take something that I do know how to do, add value there, and then take value in terms of learning how to do it in a different or a better way?
And just basically the philosophy at American Apparel was, if you're boring, you have to spend a lot of money to get people to see what you're doing.
If you play it safe, you have to spend a lot of money to catch people's attention.
But if you do things that are provocative or transgressive or different or unusual or experimental, well, not only is that stuff often cheaper,
but it breaks through the noise.
And so at American Apparel, you know, they didn't use professional models.
They didn't use Photoshop.
They didn't use celebrities.
They used regular people, men and women.
And then they took sort of risky and risque photos that
We then put in unique placements.
So billboards, which I think were often underrated at that time.
We bought on websites that people weren't buying on.
We bought on social media when that was new.
We bought on the back page of sort of weekly newspapers that your traditional brands didn't think were big enough, didn't think were shiny or fancy enough.
We were trying to look for the underexploited opportunities.
And when you take risks and when you push the envelope,
you often get what is called earned media, which is really the only media that matters.
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