Ryan Holiday
speaker
586 appearances
1 recordings
1 series
first heard Jul 2026
last heard 24 Jul
Ryan Holiday’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
If you're paying to put your boring television commercial in front of people over and over and over again, you have to spend a lot of money and your impact ceases the second it goes away.
But if you can do something that's interesting and provocative that crosses over and becomes a news story or it gets banned or it gets graffitied or somebody rips it out of the magazine and puts it on their wall because they think it looks so cool.
That's what we were trying to do.
And so I just try to think about how am I going to stand out?
And I just always remember that that being boring is really expensive.
No, I started at American Apparel in 2007.
Oh, 2007.
Well, it works because of social media, right?
So, you know, if you buy a billboard and people pass by it on the way to work, you're going to reach however many people pass by that freeway or that street corner.
What we figured out at American Apparel and what I think about and have thought about for campaigns in the years since is like, if I can make a billboard that's so interesting or so provocative that people take a picture of it and post it on Twitter or on Instagram or they make a YouTube video about it or it gets banned and then a news story writes about it, now people who will never drive in that side of town
or don't even live in your country, now they're hearing and talking about it.
And so what social media does is it makes things shareable.
So if you can create things that are shareable and interesting and provocative, then you can tap into that energy and force, and it can be a force multiplier.
Of course, American Apparel went way too far, way too many times.
And one of the problems with courting controversy is that sometimes you get it for things that you don't deserve.
I remember one of the things that was sort of an eye-opener for me is this sort of activist or artist or whatever, they started making fake American Apparel ads.
And they would Photoshop this onto billboards and street corners, onto pictures of them.
And then they would send those pictures to websites and then people would get mad about American Apparel ads that didn't exist.
And then you go, okay, well, on the one hand, it's cool that we've created something that's so provocative and newsworthy that people are willing to talk about it.
But here we are getting in trouble for something that not only we didn't do, but is fake, right?
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