Ryan Jon

Take down of traditional media.

Sales of bar soap have collapsed with now less than 22% of under 35 still using them.

In the last four years, consumer fears around bacteria spreading via shared bars has surged as the majority of millennials don't see soap as a means to cleanliness, but rather a transport method for pathogens.

In the last four years, consumer fears around bacteria spreading via shared bars has surged.

As the majority of millennials don't see soap as a means to cleanliness, but rather a transport method for pathogens.

Despite bar soap being used for over 5,000 years.

Fuck off.

It's only since June 2022 that these concerns have emerged.

But then suddenly in June 2022, everything changed to the point where sales have dropped with less than 22% under $35,000.

What happened in June 2022?

In their... How are you guys using soap at your house?

I don't know about in.

What?

How are you using soap?

Is that actually how you use a bar of soap?

Is that how you knot?

Oh, my God.

What have you been doing?

Oh, my God.

You've been putting the soap.