Ryan Peterson

speaker

1,212 appearances 6 recordings 5 series first heard Apr 2025 last heard 20 Jun

Ryan Peterson’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Jun 2026 with 2.

Appearances

newest first · ▶ plays the moment

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · 20VC: Why Remote Work is White Collar Fraud | Why Revenge and Patriotism are the Best Founder Traits | Two Questions Every Founder Needs to Ask | The Wild Story of Raising $1BN from Masa Son in an Hour Long Meeting with Ryan Peterson, Founder @ Flexport · 20 Jun 2026 podcast

And so it's like, it's all about creativity and originality.

And like, how do you get creativity and originality in B2B enterprise marketing?

And if you are creative, like you probably kind of become a founder if you can do good storytelling and creative ideation in the marketing storytelling angle.

So if you find a good marketer in B2B, you really want to lock them in.

So it's been, that's a hard one to hire for.

And also to do that, to do like successful B2B marketing and stand out, like it's one thing, oh, I just make good sales decks for the team and like, okay, fine.

Like that's some baseline stuff, but you're not gonna differentiate or move, bend the curve on a company's success.

You have to be doing kind of crazy stuff.

Most crazy ideas are bad ideas.

So it's like being an investor.

You want to do crazy things that happen to also be good ideas.

It's that narrow intersection.

Which also don't denigrate enterprise brand, which is even harder.

Yes.

And as an employee, it's so hard to take that risk because you're like, I don't know, if I do something crazy and it blows up, I get fired.

Why take the risk?

So it's very, very hard to find, like, a marketer that's not part of the founding team or, like, somehow you have to give, as a founder, if you're not the one coming up with these crazy ideas and trying things, like, you have to protect the team and let them, you know, the leaders there and let them know, like, I want you to experiment.

Because if it's not crazy, it won't work.

Or it has to be very expensive.

And most startups can't afford that.

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