Ryan Pineda

And they're like, well, we'll pump the ads. We'll get you all your custom line, all this stuff. And I was like, I don't even care. Like, I don't even need to make money on it. Let's do it. And so, yeah, I haven't even ever made money on that. For me, it's just about, I love the product. I still wear it and it's free advertising for me.

And they're like, well, we'll pump the ads. We'll get you all your custom line, all this stuff. And I was like, I don't even care. Like, I don't even need to make money on it. Let's do it. And so, yeah, I haven't even ever made money on that. For me, it's just about, I love the product. I still wear it and it's free advertising for me.

Like you just said, like I didn't put two and two together when you said that you've seen those ads, but there you go. And I didn't pay for them.

Like you just said, like I didn't put two and two together when you said that you've seen those ads, but there you go. And I didn't pay for them.

Yeah. I think there is ways you can incorporate content into what you do that would really scale it.

Yeah. I think there is ways you can incorporate content into what you do that would really scale it.

Yeah. Yeah. I think you absolutely could. My guy right now has glasses on their Ray-Bans. Yeah. So that'd be an easy one for them to do. Right. That's just right off the bat. But, uh, no, I just think that attention is the most valuable currency there is right now because it's really the only limited currency. It's like, when you think about attention overall, it's like,

Yeah. Yeah. I think you absolutely could. My guy right now has glasses on their Ray-Bans. Yeah. So that'd be an easy one for them to do. Right. That's just right off the bat. But, uh, no, I just think that attention is the most valuable currency there is right now because it's really the only limited currency. It's like, when you think about attention overall, it's like,

Okay, we know there's unlimited money, right? They're just gonna keep printing. With attention, there's only so many humans, we all have 24 hours, it's capped. And when you actually think about discretionary attention, that's not really changing with people. Because if we all work, just call it nine to five, right? The average human has about four hours of discretionary time per day.

Okay, we know there's unlimited money, right? They're just gonna keep printing. With attention, there's only so many humans, we all have 24 hours, it's capped. And when you actually think about discretionary attention, that's not really changing with people. Because if we all work, just call it nine to five, right? The average human has about four hours of discretionary time per day.

That's remained pretty fixed. And so what are they doing with it? Well, it's literally competing for everything. Books, podcasts, Netflix, social media, YouTube. Working out, everything. Everything. It's discretionary. So... The competition for those four hours is growing more and more fierce as time goes on and it's getting more expensive.

That's remained pretty fixed. And so what are they doing with it? Well, it's literally competing for everything. Books, podcasts, Netflix, social media, YouTube. Working out, everything. Everything. It's discretionary. So... The competition for those four hours is growing more and more fierce as time goes on and it's getting more expensive.

That's why marketing, I mean, dude, you know, marketing and ads, they're going to just keep going up. They're not getting any cheaper.

That's why marketing, I mean, dude, you know, marketing and ads, they're going to just keep going up. They're not getting any cheaper.

Yeah. And so if all the eyeballs are leaving one thing, I've spent millions on TV and then, you know, all like, where are they going? You know, are they going to, you know, especially for your business, if they're going to social media and all of a sudden your guys are now doing these home like virtual reality with the glasses and you know, they're like, dude, a one's legit.

Yeah. And so if all the eyeballs are leaving one thing, I've spent millions on TV and then, you know, all like, where are they going? You know, are they going to, you know, especially for your business, if they're going to social media and all of a sudden your guys are now doing these home like virtual reality with the glasses and you know, they're like, dude, a one's legit.

I see how they treat people.

I see how they treat people.

It's not easy. I think it comes back to, that's what the book is about, Wealthy Way, right?

It's not easy. I think it comes back to, that's what the book is about, Wealthy Way, right?