Ryland M Bacorn
speaker
544 appearances
4 recordings
1 series
first heard Nov 2025
last heard 20 Nov
Ryland M Bacorn’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Nov 2025 with 4.
Appearances
improvements on the title.
But I think the difference here is that we got rid of some of the content on the page that, yes, design-wise made a lot of sense for the user, but actually it took away from the semantic meaning of the page overall.
So we demoted those into like H5s as opposed to H2s.
And so what this did was after we did the updates, re-scraped the page and rebuilt that plotly
T S and E, we saw that there's a difference in the cosine of the cosine value of the old version and the new version.
And so by getting closer, my hypothesis is that you'll actually earn more users, qualified users.
Ideally we launched this and I was pretty surprised, but like the clicks were up 10%, but no, sorry, 10 X, not 10%, 10 X. Okay.
for this segment.
So it wasn't a perfect A-B test because it was segmented by a couple of pages in the larger group of pages.
But I have ran this test with other clients and have seen similar results.
But 10x on clicks, pretty great.
That's the biggest number.
It was like 8x on impressions, 7x on click-through rate, and then 50% on the average ranking, which I hate the metric average ranking.
It's so annoying.
And then also after we got rid of...
All the results pass 100 now.
Like, oh, like, where's my ranking, my average ranking going?
Like, I don't want to talk about that.
So I was able to demonstrate a significant increase in users coming to the site for the primary query, the queries that were coming from the tool that were combed through by doing the cosine similarity analysis.
And I was able to demonstrate this in a cool visual that was able to get the buy-in from the client.
Showing 481–500 of 544 · page 25 of 28
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