Ryland M Bacorn

speaker

544 appearances 4 recordings 1 series first heard Nov 2025 last heard 20 Nov

Ryland M Bacorn’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Nov 2025 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Working w/Embeddings & Building Your Own Code · 17 Nov 2025 podcast

And this is how machines understand semantically that this is what you get with royalty and gender.

So this is just a way for machines to understand concepts that humans get from language, which of course is challenging.

I mean, English, for instance, you know, it's very, very, very difficult for non-

native english speakers to to deal with um most of the way that we talk uh with just casually that's because it's you know this conglomerate of all these different languages in any case this is important for search engines because this gives machines relevance so instead of saying you know i'm looking for a cake and you're only doing the strict exact match query for cake it'll give you all the different types of things that you might find at a bakery

This is where it's useful for machines to help you find things that are semantically relevant because it turns all this stuff into embeddings.

And then the embeddings inform this multidimensional space to help search engines, other machines give you results that are relevant.

So for SEOs, to bring this all back in,

understanding how embeddings create these relationships with your content, the queries that users are searching for.

This is what helps you build a strategy and some of the tactics that help you optimize to improve your relevance.

Yeah, that's right.

Search is no longer just giving you the results that are exact match.

That's gone.

So moving into a space that's based on relevance, based on, you know, I mean, the Amazon example, you go down, you see related products, you're not going to find like the exact USB cord, you're going to find things that you can plug into it, because it, you know, involves this space.

But the fact of the matter is, is these things have actually been around for a long time.

Word2vec has been around since 2013.

It's older than a decade now.

So Google's had AI in their search results for a long, long time.

It's just become popular in the lay vernacular to talk about AI technology.

and what things are doing.

And now everybody is using LLMs and chatbots.

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