Sabra Chaudhuri

speaker

123 appearances 2 recordings 1 series first heard Oct 2019 last heard Aug 2022

Sabra Chaudhuri’s voice in public audio — every appearance, attributed to the second.

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WSJ Your Money Briefing · Cost-Conscious Shoppers Should Expect These Changes at Stores · 3 Aug 2022 podcast

So people who are living more paycheck to paycheck, you know, may not be able to afford the really big 32 ounce bottle of shampoo,

So they might opt for the 12 ounce instead.

So you see sort of volumes of things like that go up as well.

So it's a really interesting situation this time around because obviously companies themselves are facing surging inflation.

So it's not as easy for companies to say, well, we're just going to ramp up discounts and give people more bang for their buck that way because the companies themselves need to cover their really high commodity costs.

So this time around, companies are sort of trying to do things like maybe emphasize value, for instance, to say, you know, in this bottle of shampoo, you get, you know, 10 hair washes or in this laundry detergent, you get 30 washes.

That's one way to say, here's how you can use our product.

Here's the value we're giving you.

Their advertising and their marketing might similarly change to sort of emphasize things like value.

But the other interesting twist is with people sort of cutting back and maybe not going to salons and whatnot, companies want to make sure they have those more expensive premium consumer goods products like the nice shampoo.

the deep conditioner, the type of thing you might have been willing to spend money on, you know, when you went to the salon.

Companies are trying to make sure that they have enough volumes of those and the prices are accessible.

So the consumer who chooses not to go out, but to have a DIY service that they do for themselves at home can buy those products and use them.

And those will tend to be on the pricier end of the spectrum if you're a consumer goods company.

I'd hope it isn't a widespread thing because companies also inevitably face big backlash whenever they do that.

They're called out.

Consumers really don't like it.

It's better in a way to just sort of raise prices than to appear like you're being manipulative or deceptive.

But yeah, I think consumers should always look at, you know, the per ounce or the per serving sort of price.

And that's an easy way to say compare across products.

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