Sabree Beneshour

Merck & Company picked up 1.0%.

You are listening to Marketplace.

This is Marketplace.

I'm Amy Scott.

How do you typically watch movies these days?

Streaming, I'm guessing?

Maybe an occasional night out at the cinema?

At one of our editorial meetings recently, some, shall we say, younger members of the staff mentioned renewed interest in physical media—DVDs, Blu-ray discs, even VHS tapes.

Sure enough, a survey from Consumer Reports found that nearly half of us are watching DVDs and Blu-rays.

15% are still watching VHS tapes.

Is video having its vinyl moment?

Marketplace's Nova Safo looked into it.

He was doing research on playing Moses for Ridley Scott.

So he's like, give me everything that has Moses in it.

And then later that day, Keanu Reeves was driving his motorcycle, stopped in to grab a couple movies.

It's been two and a half years now.

Every month we have more rentals than the month before.

The desire to rental, the desire for physical media has really brought people back in a big way.

I mean, we grew up watching DVDs.

I think it's still definitely within our generation.