Sam Kamani
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Appearances Over Time
Podcast Appearances
I was just thinking about this whole space.
You know what you say about identity and loyalty, that is 100% right.
But even as a user, I think about, this is a UX question.
the first step of entering all that data, entering all my information is painful.
So that's like a barrier to entry.
And just like any project that removes barriers to entry for its end users does really well.
So I remember I was in e-commerce and I used to always learn from what Amazon was doing and Amazon had that one-click checkout.
And I was so envious of that because they already got people to sign in and then it was so easy.
You see something, you just do.
It knows your credit card.
It knows your address.
It knows all your profile, everything.
You don't need to do anything.
It didn't even ask for a confirmation.
Are you sure you want this?
One click means one click.
If you clicked it by mistake, that's fine.
They can return it.
They'll send you return.
They'll take it because they...